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LinkedIn for Business

40 minutes, 5 modules. The course covers the key aspects and business benefits of Linkedin - the world's most popular professional social networking platform.

About this course

The course covers the key aspects and business benefits of Linkedin - the world's most popular professional social networking platform.

Linkedin focuses on business connections and growth and has over 810 million members around the world, spanning 200 countries and territories.

This course shows how to join Linkedin as an individual, a company or an organisation - and the essential steps needed to set up an account, write and optimise an individual Linkedin Profile using keywords, and produce an impressive Company Page.

You'll see how people, at whatever stage in their career, can use Linkedin to search and apply for job opportunities, expand their networks and widen their professional reach.

We'll show you the right way to post Status Updates, receive Notifications, join groups and promote your Profile using endorsements and testimonials.

There's important information on Linkedin Advertising, including creating and targeting Sponsored Content, Sponsored Messaging, and Text Ads.

As a business, you'll discover how Linkedin is a highly effective tool for recruitment and researching competitors.

You'll see how to use Linkedin for lead generation and brand awareness - and improve internal team collaboration through Linkedin direct messaging.

Finally, we'll highlight how to measure your business success on Linkedin using Profile, Activity and People metrics.

What you will learn

  • Set up and use both personal and business profiles on LinkedIn.
  • Build and get the most out of a network of contacts.
  • Use LinkedIn for Research and recruitment.
  • Measure your business reach and success using LinkedIn's reporting tools.

Who it is for

This course is aimed at anyone who is involved in promoting and marketing their business online. It provides insight into how LinkedIn can be used to promote the company as well as the individuals that work within it.

Course modules

  1. Introduction
  2. Creating your Individual LinkedIn Profile
  3. Using LinkedIn as an Individual
  4. LinkedIn for Business
  5. Measuring Success on LinkedIn

Where to go next

This course compliments our Social Media Marketing course and takes a deeper look at the LinkedIn Platform.

Training is not always the answer. A course covers awareness. Where the law asks for a competent person, a written risk assessment or a system you can evidence, training on its own will not close the gap. Tell us what you are trying to satisfy and we will say plainly whether this course does it.

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Questions

Before you enrol

How do I book this course?

Buy it online and the learner gets their login straight away. If you are booking for more than one person, or for several different courses, send us the list and we will quote for the group rather than charging person by person.

How long do learners have to complete it?

It is self paced, so learners can stop and pick up where they left off. The time shown is video content and does not count thinking time on the questions.

Do learners get a certificate?

Yes. A certificate is issued once the learner passes, and you can download records for everyone you have enrolled.

Is the price per person?

Yes, per learner and excluding VAT. Group rates are better than the published price, so ask before booking a team.

Is eLearning enough on its own?

For awareness it often is. Where a duty needs a competent person, a risk assessment or a documented system, training alone will not close it. If you are not sure which side of that line you are on, ask us before buying.

York Green

Next step

Not sure training is the answer?

Tell us what you are trying to cover and how many people need it. We will tell you which courses do the job, whether a bundle works out cheaper, and where a course on its own will not satisfy the duty you are actually under.

  • Reply within one working day
  • Fixed price in writing, no hourly billing
  • No obligation after the call

Would rather talk now? Call 07949 084819 or email enquiries@yorkgreen.uk.

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