TikTok for Business — Online Training Course
TikTok is one of the world’s fastest growing social networks and is available in over 150 markets with over 1 Billion users each month. The format involves posting short-form videos – mostly for entertainment. However, it also presents significant opportunities for businesses. This course starts with the history of TikTok, its user demographics and the three business benefits offered by the platform. On a practical level, we’ll show you how easy it is to create your TikTok Business account and optimise your profile. There's information on how to create engaging content for your existing and potential customers, how to get to know your target audience, develop your content strategy and partner with influencers. TikTok ads spread awareness of your company or promote the sale of your products or services. We’ll discuss the importance of TikTok advertising campaign strategies, whether it’s a one-off offer, an advertisement group or a collection of advertisement groups. Finally, we’ll show you how to use TikTok’s analytics tools to monitor the success of your advertising and use your insights to generate increasingly effective campaigns in the future.
TikTok for Business
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100% online — study at your own pace, on any device
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Duration: approximately 19 minutes
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Delivered via our trusted eLearning partner, VideoTile Learning
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3 interactive modules with end-of-module assessments
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Certificate issued on successful completion
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Instant access — start your training today
TikTok for Business
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CPD Approved
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Study Method — 100% Online
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Duration — 19 minutes
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Certificate on Completion
Learning Objectives
By the end of this course, you will be able to:
Understand the business benefits offered by the platform and how to create and optimise a
How to create a brand identity, content strategy and partnering with influencers.
Know how to plan and set up effective advertising campaigns.
This course is aimed at anyone who is involved in promoting and marketing their business online.
This course compliments our Social Media Marketing course and takes a deeper look at the TikTok
Course Modules
This course is made up of 3 modules:
TikTok Basics
Using TikTok for Business
TikTok Ads
Assessment: Each module ends with a multiple-choice assessment. You must achieve a pass mark of 70% to progress to the next module.
Certification: On successful completion, you will receive a certificate confirming your achievement.
How long does the TikTok for Business course take?
The course takes approximately 19 minutes to complete. It is entirely self-paced, so you can fit it around your work schedule.
Is this course fully online?
Yes. The course is 100% online and can be accessed on any device with an internet connection. There is no need for classroom attendance.
What certificate will I receive?
On successful completion of the TikTok for Business course, you will receive a downloadable certificate that you can share with your employer as evidence of training.
What is the pass mark?
Each module has a 70% pass mark which must be achieved before progressing to the next module.
Who is this course for?
This course is suitable for employees at all levels who need to understand tiktok for business as part of their role
Can I buy this course for my team?
Yes. We offer group enrolments and volume discounts for teams of five or more. Contact us at info@yorkgreen.uk or book a call to discuss your training needs.
What are the technical requirements?
The course is browser-based — no software installation needed. You will need an up-to-date web browser, a stable internet connection (3Mb+), and 1GB+ RAM.
+ Ready to Get Started?
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Invest in your team's competence with the TikTok for Business course. Enrol online today and start immediately, or speak to York Green to discuss group bookings, learning packages, or how this course fits alongside your wider training programme.