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TikTok for Business

19 minutes. TikTok is one of the world's fastest growing social networks and is available in over 150 markets with over 1 Billion users each month.

About this course

TikTok is one of the world's fastest growing social networks and is available in over 150 markets with over 1 Billion users each month.

The format involves posting short-form videos mostly for entertainment. However, it also presents significant opportunities for businesses.

This course starts with the history of TikTok, its user demographics and the three business benefits offered by the platform.

On a practical level, we'll show you how easy it is to create your TikTok Business account and optimise your profile.

There's information on how to create engaging content for your existing and potential customers, how to get to know your target audience, develop your content strategy and partner with influencers.

TikTok ads spread awareness of your company or promote the sale of your products or services. We'll discuss the importance of TikTok advertising campaign strategies, whether it's a one-off offer, an advertisement group or a collection of advertisement groups.

Finally, we'll show you how to use TikTok's analytics tools to monitor the success of your advertising and use your insights to generate increasingly effective campaigns in the future.

What you will learn

  • Understand the business benefits offered by the platform and how to create and optimise a business profile.
  • How to create a brand identity, content strategy and partnering with influencers.
  • Know how to plan and set up effective advertising campaigns.

Who it is for

This course is aimed at anyone who is involved in promoting and marketing their business online.

Where to go next

This course compliments our Social Media Marketing course and takes a deeper look at the TikTok Platform.

Training is not always the answer. A course covers awareness. Where the law asks for a competent person, a written risk assessment or a system you can evidence, training on its own will not close the gap. Tell us what you are trying to satisfy and we will say plainly whether this course does it.

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Questions

Before you enrol

How do I book this course?

Buy it online and the learner gets their login straight away. If you are booking for more than one person, or for several different courses, send us the list and we will quote for the group rather than charging person by person.

How long do learners have to complete it?

It is self paced, so learners can stop and pick up where they left off. The time shown is video content and does not count thinking time on the questions.

Do learners get a certificate?

Yes. A certificate is issued once the learner passes, and you can download records for everyone you have enrolled.

Is the price per person?

Yes, per learner and excluding VAT. Group rates are better than the published price, so ask before booking a team.

Is eLearning enough on its own?

For awareness it often is. Where a duty needs a competent person, a risk assessment or a documented system, training alone will not close it. If you are not sure which side of that line you are on, ask us before buying.

York Green

Next step

Not sure training is the answer?

Tell us what you are trying to cover and how many people need it. We will tell you which courses do the job, whether a bundle works out cheaper, and where a course on its own will not satisfy the duty you are actually under.

  • Reply within one working day
  • Fixed price in writing, no hourly billing
  • No obligation after the call

Would rather talk now? Call 07949 084819 or email enquiries@yorkgreen.uk.

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