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Facebook for Business

30 minutes. This Facebook for Business course will show you how to use Facebook effectively for your business.

About this course

This Facebook for Business course will show you how to use Facebook effectively for your business. It starts by examining Facebook's history and its phenomenal growth to almost 3 billion active users. You'll learn how to set up and optimise your Facebook Business page.

We'll show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content.

There's information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool.

In a major section on Facebook advertising, we'll examine effective ways to boost engagement including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.

Finally, we'll show you how to test, track and evaluate your ad campaigns using key metrics.

What you will learn

  • Understand why Facebook is important for business and how to create and use a business profile.
  • How to create a brand identity and content strategy.
  • Have a basic understanding of the Facebook algorithm.
  • Know how to plan and set up effective advertising campaigns.

Who it is for

This course is aimed at anyone who is involved in promoting and marketing their business online.

Where to go next

For a wider overview of Social Media Marketing we have a full course covering that, alternatively if you want to find out about using other platforms to enhance your business offering check out our Linkedin for Business or Instagram for Business courses.

Training is not always the answer. A course covers awareness. Where the law asks for a competent person, a written risk assessment or a system you can evidence, training on its own will not close the gap. Tell us what you are trying to satisfy and we will say plainly whether this course does it.

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Questions

Before you enrol

How do I book this course?

Buy it online and the learner gets their login straight away. If you are booking for more than one person, or for several different courses, send us the list and we will quote for the group rather than charging person by person.

How long do learners have to complete it?

It is self paced, so learners can stop and pick up where they left off. The time shown is video content and does not count thinking time on the questions.

Do learners get a certificate?

Yes. A certificate is issued once the learner passes, and you can download records for everyone you have enrolled.

Is the price per person?

Yes, per learner and excluding VAT. Group rates are better than the published price, so ask before booking a team.

Is eLearning enough on its own?

For awareness it often is. Where a duty needs a competent person, a risk assessment or a documented system, training alone will not close it. If you are not sure which side of that line you are on, ask us before buying.

York Green

Next step

Not sure training is the answer?

Tell us what you are trying to cover and how many people need it. We will tell you which courses do the job, whether a bundle works out cheaper, and where a course on its own will not satisfy the duty you are actually under.

  • Reply within one working day
  • Fixed price in writing, no hourly billing
  • No obligation after the call

Would rather talk now? Call 07949 084819 or email enquiries@yorkgreen.uk.

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