Facebook for Business — Online Training Course
This Facebook for Business course will show you how to use Facebook effectively for your business. It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users. You’ll learn how to set up and optimise your Facebook Business page. We’ll show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content. There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool. In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content. Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.
Facebook for Business
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100% online — study at your own pace, on any device
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Duration: approximately 30 minutes
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Delivered via our trusted eLearning partner, VideoTile Learning
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4 interactive modules with end-of-module assessments
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Certificate issued on successful completion
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Instant access — start your training today
Facebook for Business
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CPD Approved
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Study Method — 100% Online
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Duration — 30 minutes
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Certificate on Completion
Learning Objectives
By the end of this course, you will be able to:
Understand why Facebook is important for business and how to create and use a business
How to create a brand identity and content strategy.
Have a basic understanding of the Facebook algorithm.
Know how to plan and set up effective advertising campaigns.
This course is aimed at anyone who is involved in promoting and marketing their business online.
For a wider overview of Social Media Marketing we have a full course covering that, alternatively if
Linkedin for Business or Instagram for Business courses.
Course Modules
This course is made up of 4 modules:
The History of Facebook
Facebook Business Pages
The Facebook Algorithm
Facebook Advertising
Assessment: Each module ends with a multiple-choice assessment. You must achieve a pass mark of 70% to progress to the next module.
Certification: On successful completion, you will receive a certificate confirming your achievement.
How long does the Facebook for Business course take?
The course takes approximately 30 minutes to complete. It is entirely self-paced, so you can fit it around your work schedule.
Is this course fully online?
Yes. The course is 100% online and can be accessed on any device with an internet connection. There is no need for classroom attendance.
What certificate will I receive?
On successful completion of the Facebook for Business course, you will receive a downloadable certificate that you can share with your employer as evidence of training.
What is the pass mark?
Each module has a 70% pass mark which must be achieved before progressing to the next module.
Who is this course for?
This course is suitable for employees at all levels who need to understand facebook for business as part of their role
Can I buy this course for my team?
Yes. We offer group enrolments and volume discounts for teams of five or more. Contact us at info@yorkgreen.uk or book a call to discuss your training needs.
What are the technical requirements?
The course is browser-based — no software installation needed. You will need an up-to-date web browser, a stable internet connection (3Mb+), and 1GB+ RAM.
+ Ready to Get Started?
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Invest in your team's competence with the Facebook for Business course. Enrol online today and start immediately, or speak to York Green to discuss group bookings, learning packages, or how this course fits alongside your wider training programme.