Social Media Marketing — Online Training Course
This online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter. We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'. We'll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms. You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We'll show you how to create a Social Media Policy and use social media for internal communications. You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. Online security is crucial and we'll cover the basic aspects everyone needs to know. Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.
Social Media Marketing
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100% online — study at your own pace, on any device
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Duration: approximately 50 minutes
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Delivered via our trusted eLearning partner, VideoTile Learning
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6 interactive modules with end-of-module assessments
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Certificate issued on successful completion
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Instant access — start your training today
Social Media Marketing
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CPD Approved
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Study Method — 100% Online
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Duration — 50 minutes
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Certificate on Completion
Learning Objectives
By the end of this course, you will be able to:
Understand the major social media platforms and their benefits as a marketing tool.
Recognize the effectiveness of social media campaigns.
Learn to deal with the positives and negatives of social media campaigns.
Create and implement a social media Policy.
Recognize the importance of online Safety.
This course is aimed at anyone who is responsible for the social media activities of their company, or
Course Modules
This course is made up of 6 modules:
Introduction
Business Benefits
Getting Started
Managing Campaigns
Social Media Policies
Handling Negative Feedback
Assessment: Each module ends with a multiple-choice assessment. You must achieve a pass mark of 70% to progress to the next module.
Certification: On successful completion, you will receive a certificate confirming your achievement.
How long does the Social Media Marketing course take?
The course takes approximately 50 minutes to complete. It is entirely self-paced, so you can fit it around your work schedule.
Is this course fully online?
Yes. The course is 100% online and can be accessed on any device with an internet connection. There is no need for classroom attendance.
What certificate will I receive?
On successful completion of the Social Media Marketing course, you will receive a downloadable certificate that you can share with your employer as evidence of training.
What is the pass mark?
Each module has a 70% pass mark which must be achieved before progressing to the next module.
Who is this course for?
This course is suitable for employees at all levels who need to understand social media marketing as part of their role
Can I buy this course for my team?
Yes. We offer group enrolments and volume discounts for teams of five or more. Contact us at info@yorkgreen.uk or book a call to discuss your training needs.
What are the technical requirements?
The course is browser-based — no software installation needed. You will need an up-to-date web browser, a stable internet connection (3Mb+), and 1GB+ RAM.
+ Ready to Get Started?
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Invest in your team's competence with the Social Media Marketing course. Enrol online today and start immediately, or speak to York Green to discuss group bookings, learning packages, or how this course fits alongside your wider training programme.