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Social Media Marketing

50 minutes. This online course examines the main social media platforms and their use as marketing tools.

About this course

This online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter.

We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'.

We'll discuss the sectors that use social media marketing the most and there's advice on how to get started with social media marketing, and how to choose the right platforms. You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns.

We'll show you how to create a Social Media Policy and use social media for internal communications.

You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company.

Online security is crucial and we'll cover the basic aspects everyone needs to know. Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

What you will learn

  • Understand the major social media platforms and their benefits as a marketing tool.
  • Recognize the effectiveness of social media campaigns.
  • Learn to deal with the positives and negatives of social media campaigns.
  • Create and implement a social media Policy.
  • Recognize the importance of online Safety.

Who it is for

This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.

Training is not always the answer. A course covers awareness. Where the law asks for a competent person, a written risk assessment or a system you can evidence, training on its own will not close the gap. Tell us what you are trying to satisfy and we will say plainly whether this course does it.

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Questions

Before you enrol

How do I book this course?

Buy it online and the learner gets their login straight away. If you are booking for more than one person, or for several different courses, send us the list and we will quote for the group rather than charging person by person.

How long do learners have to complete it?

It is self paced, so learners can stop and pick up where they left off. The time shown is video content and does not count thinking time on the questions.

Do learners get a certificate?

Yes. A certificate is issued once the learner passes, and you can download records for everyone you have enrolled.

Is the price per person?

Yes, per learner and excluding VAT. Group rates are better than the published price, so ask before booking a team.

Is eLearning enough on its own?

For awareness it often is. Where a duty needs a competent person, a risk assessment or a documented system, training alone will not close it. If you are not sure which side of that line you are on, ask us before buying.

York Green

Next step

Not sure training is the answer?

Tell us what you are trying to cover and how many people need it. We will tell you which courses do the job, whether a bundle works out cheaper, and where a course on its own will not satisfy the duty you are actually under.

  • Reply within one working day
  • Fixed price in writing, no hourly billing
  • No obligation after the call

Would rather talk now? Call 07949 084819 or email enquiries@yorkgreen.uk.

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